RESUME
Objective
Seeking challenging and thought-provoking employment in graphic design, digital marketing, or brand management.
Education
- University of Wisconsin - Madison
Bachelors of Arts, Communication Arts
May 2012 - Madison College
Coursework in graphic design, social media and web design
Fall 2015 - UW Center for Professional and Executive Development
Course work in Project Management: Planning, Scheduling & Control
April 2014
Work Experience
CREATIVE SERVICES COORDINATOR | WHEDA (Wisconsin Housing and Economic Development Authority)
Jun. 2020 - Present
Madison, Wis.
Provides art direction, brand management, design work and production for all WHEDA marketing and communication pieces for both internal and external audiences.
- Consults with various business units to create pieces that communicate a clear message that meets WHEDA's brand standards.
- Develops PowerPoint presentations for different audiences, taking complex information and data sets and translating it visually to deliver the key messages clearly and concisely.
- Creates maps that display complex geographical data in for use in presentations and legislative communications.
- Designs paid advertisements and works with publishers to meet submission specifications and deadlines.
- Works with print vendors to develop creative, budget-conscious solutions for flyers, brochures, signs and other print materials.
- Creates graphics for weekly social media posts.
- Photography and videography for events and promotional videos.
- Selects and orders materials for exhibit booths including tablecloths, retractable signs, tabletop signs, literature racks and promotional items.
Special Projects
- New Hire Processes: worked with human resources to streamline the process of acquiring business cards, name tags, photos and other marketing-related needs for new hires.
- COVID-19 and Return to Office: created graphics and flow charts for staff to follow as COVID-19 protocols changed.
- New Office Building: worked with facilities staff during development of new building to ensure signage and ID badges meet brand standards.
PRODUCTION DESIGNER | The Alliance
Sept. 2019 - Jun. 2020
Madison, Wis.
Graphic Design and Brand Work
- Responsible for the look and feel of all Alliance materials including blogs, flyers, invitations, postcards, direct-mail pieces, infographics, brochures, social media graphics and more.
- Uses graphic design and typography principles to create eye-catching, memorable pieces that deliver the organization's message.
- Advises web administrator on web design, user interface (UI), graphics and images for the website.
- Assures all externally facing materials adhere to corporate brand standards.
- Manages the publication trafficking needs for the organization, working with publications on deadlines and submitting the necessary artwork, copy, etc.
- Coordinates print production with external vendors and monitors in-house inventory according to the needs of the organization.
Presentations and Email Marketing
- Develops PowerPoint presentations for different audiences, taking complex information and data sets and translating it visually to deliver the key messages clearly and concisely.
- Responsible for email marketing efforts including production and layout of monthly digest, periodic newsletters, event invitations and ad-hoc email communications.
Video
- Leads corporate video plan, working with marketing team on content development and managing video execution with an outside vendor.
- Edits videos in-house as needed.
DIGITAL CONTENT SPECIALIST | The Alliance
Jan. 2016 - Sept. 2019
Madison, Wis.
Web Administration
- Designs web pages to communicate a complex product to a diverse audience.
- Regularly monitors web statistics including page views, acquisition channels, session times and more to help inform any changes that may need to be made to increase utilization. Strong focus on search engine optimization (SEO).
- Responds to time-sensitive changes and updates from various departments.
Graphic Design
- Design and layout for print and digital materials.
- Visualizes complex data using graphics to help articulate key take aways that clients need to change their benefit plans accordingly.
- Works with an external vendor to execute a video plan.
Email Marketing
- Crafts eye-catching emails for both desktop and mobile interfaces for event invitations, important announcements and product-specific campaigns.
- Work with marketing team to determine content of weekly digest email, design email and distribute to the appropriate audience.
MARKETING & MEMBER SERVICES ASSISTANT | THE ALLIANCE
Jun. 2012 - Jan. 2016
Madison, Wis.
Account Management
Responsible for the implementation of new members, initial invoicing and distribution of welcome materials including vital communications about resources and benefits of membership. Served as a coordinator contact internally and externally for all new and current members.
Misc.
Other tasks as assigned include enrollment projections, geographic expansion research and reporting, CRM data entry and maintenance, monthly membership reports and the production of a printable provider directory.
Volunteer Experience
LOCAL GROUP LEADER | MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA
Feb. 2018 - Jan. 2021
Madison, Wis.
Team Leadership
- Lead a team of ten in varying fields of expertise (data, community outreach, membership, legislative, etc.), identifies strength of volunteers and delegates tasks to help meet goals efficiently.
- Developed annual plan to help raise awareness for gun violence prevention with campaigns, outreach, social media plans and events. Works with resources from national and state level organizations to keep everyone up to date on time-sensitive campaigns or important upcoming events.
EVENTS COORDINATOR | MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA
Jan. 2016 - Sept. 2019
Madison, Wis.
Event Planning
- Planned and executed the 2018 Wear Orange event with multiple speakers, coordinated with the venue, acquired donations and additional support from area businesses, organized volunteers to help carryout the event, lead social media efforts to spread the word and coordinated with local media to get the event covered on the evening news. Attendance at the event doubled from the previous year.
- Secures venue and plans logistics for monthly meetings.
SKILLS
Adobe Creative Suite
Photoshop, Illustrator, InDesign, Premiere Pro/Rush, Dreamweaver
Email Marketing
Constant Contact, ActiveCampaign, MailChimp, Higher Logic
Microsoft Office
Word, Excel, Outlook, Powerpoint, Dynamics CRM
Web
Wordpress, Episerver, Ektron, HTML, CSS
Social Media
Facebook, Twitter, LinkedIn, Instagram